Marketing¶
How we build awareness, demand, and pipeline — and hand qualified interest to Sales.
What we do¶
We own the top of the funnel and the brand: campaigns, content, and the demand that becomes pipeline. (confirm specifics)
Who owns what¶
| Seat | Accountable for |
|---|---|
| Marketing Lead (confirm) | Demand, brand, and campaign delivery |
How we work¶
We plan campaigns against a pipeline goal, produce assets on brand, and track performance. (confirm cadence and tools)
Where we fit¶
We create the demand that Sales converts. See How we run projects for what happens after a lead is won.
Where to find things¶
- Brand standards (augusto-brand) — (link)
- Campaign / analytics tools — (link)
- Who to ask: Marketing Lead (confirm)